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Bonus question at the end of the case study!



A website that was built for selling unique moments, in a stylish and exquisite way. Actually it does not sell moments, but wedding dresses for special moments (weddings, you got it!). The Home page begins with a full-cover photo that portrays three models, the brand name + its motto and a button that leads to the wedding dresses collections. If we scroll down on the Homepage, we get a preview of the last two collections, showing four dresses from each collection and followed by a “See More” button.



Making one of the most difficult choices in a woman’s life (choosing the wedding dress) easy, fast and pleasant.



The accent colour of this website is violet mixed with black (the perfect combo for a stylish look). The background is white and that makes the website look clean and user friendly.



This website has three main pages and a drop-down menu (Collections) under which four pages are nested. The “About Us” page tells the story of the business and illustrates the values, mission statement and unique selling proposition. The Contact page shows not one, but two maps (one shows the way towards the shop and the other towards the studio where the wedding dresses are produced). The four collections’ pages show the last two collections (2017 and 2018) according to four criteria: the year of 2018, the year of 2017, mermaid wedding dresses and princess wedding dress (the four most important criteria that future brides use when googling for a wedding dress).



We can find products on this website, so reviews are mandatory to encourage users to buy the products after reading the opinions of other customers. But how about a wishlist option? After all we are talking about one of the most important decisions in a woman’s life (choosing the, you guessed it!, wedding dress), so they might consider several options. Why not make the website keep the loved options for later? Better still, why not write the product code on each image + the title of the product to make it even easier to remember and find later (in case we forget to add the product to our favourites’ list)?

Keep in mind that you cannot buy directly from this website, you can only request a price offer. So, in this case, do you think having a wishlist feature would increase the sales?