Summer of 2015|
After just one year of economic studies at university I decided that I needed something more challenging. That is how started to learn Graphic Design. I began with Photoshop and Illustrator. It took about a year to fully comprehend them, but now I use them almost daily. If you want to discover some excellent sources for learning Graphic Design, read my article on “How to Learn Graphic Design? – Sources of Inspiration“.
In about 5 months of practicing Photoshop and Illustrator I had my first clients. I designed logos and flyers for some friends. It was easy, unpaid, but I gained experience and was soon looking for new challenges.
After a long period of practicing and helping friends I got myself some bigger projects at the university, as a volunteer (still unpaid). I was a volunteer in the marketing department of an NGO, being the Creative Director. At that time, I had enough projects to build up a portfolio. This is what it looked: Graphic Design Portfolio. I used this portfolio to promote myself and get more clients, perhaps some that were willing to pay me. I actually met a few, but they wanted graphics for their websites and they refused to work with me unless I had experience in working with websites.
One Graphic Street emerged at the request of some clients to do more than Graphic Design, they wanted Web Design.
I struggled to find a name that would cover both Graphic and Web Design. I searched and searched and kept searching until I found the name “graphic street”. Unfortunately, the domain name graphicstreet.com is taken. So, I just added “one” in front of the name. This is how I got onegraphicstreet.com.
That was the easy part (finding a domain name, hosting and setting up WordPress). Now I had to learn how to use the power of WordPress to build the website. In no more than 3 weeks I had a fully functional WordPress website that was showing all my projects. This was what made me abandon the pdf version of my portfolio.
I got my first big client, an IT Company that wanted me to do the website for a prestigious college (this was paid). If you are curious to find out how much a Graphic or Web Designer earns, read my article on “What is the Income of a Graphic Designer“.
I graduated the Faculty of Marketing with a 10 on my thesis: “Design and Development of Online Marketing Strategy for an NGO”. I basically designed a website for this purpose. Likewise, I got an internship at Google Digital Garage as an Online Marketing Consultant.
After building almost a dozen online strategies (including the websites) I realised that my website did not have enough visitors. So, I decided to publish One Graphic Street on social media. That is how I created its Facebook, Instagram, Pinterest and YouTube accounts. If you want more clients and don’t know where to start, read my article on “Lead Generation through Online and Offline Promotion Techniques“.
Now I am planning to create tutorials for Web Designers and clients who want to know more about Online Marketing.
It seems that additional exposure on social media has led to new opportunities. The specialty articles on online marketing and the website won job offers from a number of companies. One of them was Telekom Romania. Thereby, with tears in my eyes, I decided to leave Google Digital Garage (the project that polished my digital marketing skills and soft skills). In other words, I made the move from SME’s and startups to corporations. I got the job at Telekom, as an Online Marketing Specialist, in the week of Black Friday. I got myself in the middle of a battle between Romania’s telecommunications giants. It was a tough period, but the training from the previous job helped me cope with the challenge. Unlike the businesses that I worked with before, www.telekom.ro is a website with thousands of active pages and many acquisition flows. Likewise, the site is so large, there are more specialists dealing with various parts of it. Each of us should be able to easily switch between the website’s sections and manage them. As far as I’m concerned, at Telekom I am dealing with SEO (Search Engine Optimization) and tracking (monitoring the activities that the consumers make on the site).
I can say that I never had so many trainings like I had in this period. It is true that most of them were offered by Google Romania, some by Google Digital Garage and some by Facebook. I found out valuable information for my day to day work at Telekom, as well as new trends from the digital world.
I presented my dissertation thesis at The Faculty of Marketing from ASE, with the title: Mobile Marketing (Case Study). Specifically, my dissertation thesis was about design and development of a mobile app for the faculty. So, I explored another branch of marketing, namely mobile marketing.
To be continued.